Creating the Big Idea
It’s equal parts art, science and magic. We’ll discuss the strategic foundations that lead to big ideas, and the process that makes them real.
Anyone. Young people exploring their first career, working folks looking to transition--really, anyone curious about working in advertising. You don’t need an advertising or marketing degree, just curiosity, collaboration and imagination.
An introduction to the fundamentals of advertising—coming up with ideas, writing copy and creating visuals, experience design, pitching new work and more. AKA the fun stuff.
Some of the best, brightest, friendliest and funniest folks from Jack Morton offices around the country. They spend their days (and more than a few nights) creating the world’s leading experience brands. And they’re always happy to share their know-how.
After week 5, you’ll have the chance to submit one of your own creative ideas. If selected, we’ll pair you with a Jack Morton mentor who’ll provide feedback, offer direction and help guide your thinking.
Learn about the fundamental skills that go into creating breakthrough brand experiences, get an authentic look at how we work, and gain applicable skills.
Talk about Tuesday’s lesson, ask questions, meet Jack (and your fellow campers), and workshop ideas to submit to the Mentorship Program.
Campers will have the option of submitting one of their creative ideas for extended mentorship.
Up to 10 applicants will be selected to receive one-on-one mentorship, feedback and direction from Jack Morton pros.
Our lessons and breakouts are built for collaboration and mentorship.
Week 1
It’s equal parts art, science and magic. We’ll discuss the strategic foundations that lead to big ideas, and the process that makes them real.
Week 2
When words and images work together, it’s 1+1=3. We’ll dive into the copywriter and art director toolboxes and learn how to create concepts that get noticed.
Week 3
Just like brands, the most successful pitches tell a story. From pitch theater to presentation design, we’ll break down the elements of a pitch that wins.
Week 4
The best agencies don’t just make ads. We make apps, products, things. This course will introduce the concept of rapid prototyping.
Week 5
Having a great idea is only half the battle. We’ll delve into what it takes to pull off crazy, game-changing ideas, and how to mitigate risk.
Week 6
We’ll reflect on what we’ve learned from each other, why brand experiences matter, and hear from some Camp Jack alumni on how they got into the biz.