Camp Jack

You bring the fire. We’ll bring the camp.

Camp Jack is an ad bootcamp for anyone curious about breaking into the biz and looking for a place to start. Our free, 6‑week course is designed to introduce emerging makers of all backgrounds, abilities and walks of life to the world of brand experience.

Program dates: July 20-August 26, 2021

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Who it’s for…

Anyone. Young people exploring their first career, working folks looking to transition--really, anyone curious about working in advertising. You don’t need an advertising or marketing degree, just curiosity, collaboration and imagination.

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What you’ll learn…

An introduction to the fundamentals of advertising—coming up with ideas, writing copy and creating visuals, experience design, pitching new work and more. AKA the fun stuff.

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Who you’ll meet…

Some of the best, brightest, friendliest and funniest folks from Jack Morton offices around the country. They spend their days (and more than a few nights) creating the world’s leading experience brands. And they’re always happy to share their know-how.

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What you’ll make…

After week 5, you’ll have the chance to submit one of your own creative ideas. If selected, we’ll pair you with a Jack Morton mentor who’ll provide feedback, offer direction and help guide your thinking.

Weeks 1-6 - open to all

Tuesdays: Virtual Lessons

Learn about the fundamental skills that go into creating breakthrough brand experiences, get an authentic look at how we work, and gain applicable skills.

Thursdays: Campfire Meetups

Talk about Tuesday’s lesson, ask questions, meet Jack (and your fellow campers), and workshop ideas to submit to the Mentorship Program.

After week 6 - selected attendees

Camp Jack Mentorship Program

Campers will have the option of submitting one of their creative ideas for extended mentorship.

Up to 10 applicants will be selected to receive one-on-one mentorship, feedback and direction from Jack Morton pros.

Meet your camp counselors.

Elisha McCready

Regional Market Associate

Nick Fasulo

Strategy Director

Christine Capelli

SVP, Group Creative Director

Liz Ha

Associate Creative Director

Richard Shideler

VP, Creative Director

Shelley Elkins

Chief Creative Officer

Cassandra Harris

VP, Communications

Tilona Moore

Manager, Global Awards and Communications

Scott Varland

Head of Jack X, North America

Maricel Squire

VP, Account Director

Byron Morgan

Camp Jack Creator

Joy Antwi

Content Coordinator

Radel Haley

Associate Copywriter

Sound like fun?

This ain’t no webinar.

Our lessons and breakouts are built for collaboration and mentorship.

Down arrow

Week 1

Creating the Big Idea

It’s equal parts art, science and magic. We’ll discuss the strategic foundations that lead to big ideas, and the process that makes them real.

Week 2

Art + Copy

When words and images work together, it’s 1+1=3. We’ll dive into the copywriter and art director toolboxes and learn how to create concepts that get noticed.

Week 3

The Art of the Pitch

Just like brands, the most successful pitches tell a story. From pitch theater to presentation design, we’ll break down the elements of a pitch that wins.

Week 4

All About Makers

The best agencies don’t just make ads. We make apps, products, things. This course will introduce the concept of rapid prototyping.

Week 5

Making the Impossible

Having a great idea is only half the battle. We’ll delve into what it takes to pull off crazy, game-changing ideas, and how to mitigate risk.

Week 6

The Power of Experience

We’ll reflect on what we’ve learned from each other, why brand experiences matter, and hear from some Camp Jack alumni on how they got into the biz.